Tuesday, December 31, 2019

Analysis Of The Poem Rich s Diving Into The Wreck

RICH: 1. If you were asked to paraphrase what happens in the poem, what would you say? What does it mean to dive into the wreck? Taking Adrienne Rich’s â€Å"Diving into the Wreck† at face value, one may literally summarize the poem by stating that an individual, hearing stories about a wrecked ship, decided to dive down to the fabled ship alone to see it for themselves and found it. However, reading between the lines, one may also feel that the poem is more than just an adventure for the narrator, but rather a personal journey as well. At the beginning of the poem, the narrator describes hearing about the wreck and preparing to visit it alone, descending the ladder and entering the water below. However, the narrator seems to feel apprehensive and a bit fearful, referring to their scuba-suit as â€Å"body-armor† (Rich 5) and describing the growing foreboding feeling as the water gets darker. But these feelings soon vanish, for the narrator comes upon the wreck, captiva ted by the ship’s figurehead who is forever trapped at the bottom of the ocean. However, at this point in time, the narrator seems to have a sort of epiphany while engrossed by the image of the ship that is a bit difficult to describe. The narrator states, â€Å"I am she: I am he† (Rich 77) in reference to the figureheads after traveling into the ship’s hold, eventually emerging from their adventure as a different person who now identifies with the forgotten, damaged, and lost articles of the ship (which may also relateShow MoreRelatedAnalysis of Diving Into the Wreck813 Words   |  4 PagesAnalysis of Diving Into the Wreck There are many poems in today’s literature that are detailed and paint a picture for the reader. A poem that really stands out is Diving Into the Wreck by Adrienne Rich. Rich is a well known poet born 1929 in Baltimore, Maryland (Milne). She is a very influential poet in the subjects of feminism and the rights of women. Rich’s literary work was released in the early 1970’s which was a trivial and controversial time in the rights of women. Her poem, Diving Into

Monday, December 23, 2019

Emotional Intelligence ( Eq ) And Emotional Quotient Essay

Bobby Lindsey Mrs. Ehlers CollegeNow Comp 151 18 September 2016 Emotional Intelligence Many people ponder about the question â€Å"What is Emotional Intelligence (EI) or Emotional Quotient (EQ) and how is it different from Intelligence Quotient (IQ)?† Many people know about Intelligence Quotient or IQ and they probably hope to have a high one, but they may not realize there is also something called EQ and it plays a role in people’s lives every day. EQ is an important concept to learn and understand because there is a lot of research explaining that it can play a major role in determining if someone is successful in various aspects of life. Exploring this topic in more detail will help provide a better understanding of EI or EQ and compare it to IQ to better inform us about this concept. In this paper, the concept of Emotional Intelligence will be described in more detail to help the reader better understand what it is. Emotional Quotient and Intelligence Quotient are debatable topics and there is some controversy on the importance of each. This paper will describe both types of intelligence in more detail to help the reader better understand both types and how they impact people’s lives. The first step to understanding emotional intelligence is to define what it is. Emotional intelligence (EI), as defined by the University of New Hampshire, is: â€Å"one s ability or capacity to perceive, assess, and manage the emotions of one s self, and of others.† Another way ofShow MoreRelatedEmotional Quotient1145 Words   |  5 PagesSKILLS/PERSONAL DEVELOPMENT PORTOFOLIO EMOTIONAL INTELLIGENT By: Name: Andre Suryana Yahya Class: Dip15C Student No.: DipBA1509 Emotional quotient is the ability to sense, understand, and effectively apply the power of your emotions to build relationships compatibility (Estes, 2009). Emotional Intelligence is one of emotional quotient which is very important to allow us to be successful in managing our lives, environment, and the people around us since EQ will helps us to control our selvesRead MoreEmotional Intelligence And Personal Intelligence1571 Words   |  7 Pagesthe task to explain emotional intelligence, and give two (2) example of the concept. Second, to examine, the concept of â€Å"emotional quotient† compared to traditional â€Å"intelligence quotient.† Third to suggest two to three (2-3) reasons why leaders’ need emotional intelligence to manage today’s workforce, as well as to speculate on at least two (2) possible consequences should a leader not possess emotional intelligence. Fourth, to explore the elements of emotional intelligence that leaders must beRead MoreIq And Iq Vs. Iq917 Words   |  4 Pages whether EQ (emotional quotient) is more important than IQ (intelligence quotient) has become a popular debate. IQ as a factor which defines how smart you are, while EQ defines how well you express and manage your emotion. Cherry (2015) defined EQ as â€Å"a measure of person’s level of emotional intelligence. This refer to a person’s ability to perceive, control, evaluate and express emotion†, and IQ as â€Å"a number derived from a standardized intelligence test†. This essay will argue that EQ and IQ areRead MoreEmotional Intelligence Performance And The World Of Academia Essay954 Words   |  4 PagesEmotional Intelligence Introduction Traditionally, the applicant with the higher Intelligence Quotients (IQs) places first in the employment arena. However, Human Resource Managers indicate that candidates with high IQs, but less than desirable Emotional Intelligence Quotient (EQ) may be questionable in job performance and the world of academia. The purpose of this paper is to define, discuss, and provide examples of emotional intelligence and theories significant to the subject. AdditionallyRead MoreWhy EQ is More Important than IQ Essay1170 Words   |  5 PagesWhy EQ is More Important than IQ For decades, a lot emphasis has been put on certain aspect of intelligence. This intelligence is called IQ ( Intelligence Quotient ). IQ includes aspects of Mathematics, spatial learning, Verbal, logical reasoning, and memory. This intelligence could predict to a significant degree of performances and some degree of personal and professional success. However, some people with fabulous IQ scores are doing poorly in their life. They somehow are wasting theirRead MoreEmotional Intelligence And Criminal Behavior Essay1217 Words   |  5 PagesDiscussion: Most studies pertaining to Emotional Intelligence and Criminal Behavior, analyze the relation between the traits by creating a quasi-experiment with convicted criminals being placed in the experimental group and non-convicted criminals placed in the control group (1st Article cite). Other studies such as the 2nd article Authors and date created a correlational analysis between the two traits by having offenders undergoing scientifi c tests (2nd authors and date. One study focused its attentionRead MoreEmotional Intelligence And Effective Leadership Essay1144 Words   |  5 PagesEmotional Intelligence and Effective Leadership The correlation between emotional intelligence (EI) and leadership skills is gaining interest among scholars and business leaders. These professionals are interested in determining how understanding and managing emotions of the self and others affects leadership skills. Moreover, scientists and business professionals are interested in understanding the elements of emotional intelligence. To this end, the concept of emotional intelligence integratesRead MoreEmotional Intelligence And Effective Leadership1107 Words   |  5 PagesEmotional Intelligence and Effective Leadership Emotional intelligence is defined as the ability to manage one’s emotions in an intelligent manner such that they do not affect the decision-making process. It is also the ability to understand other people emotions, to know the reason for their behaviors and thus be able to communicate with them (Mayer, 2006). Emotional intelligence involves one’s proficiency in realizing and then being able to behaviors, moods and impulses and thus managingRead MoreTaking a Look at Emotional Intelligence1524 Words   |  6 PagesEmotional intelligence: Modern organizations are confronted with demands and pressure is growing consistently cost -effective education leadership, continues to intrigue researchers and practitioners. Considerable amount of research and attention to emotional intelligence and life, personality, social interaction, teamwork, education and leadership to identify links between social satisfactions has been paid. Today increasingly complex and changing world, researcher’s emphasized need for the newRead MoreComparing The Eq I And The Strong Interest Inventory Assessments1733 Words   |  7 Pages Abstract The research paper’s purpose is to compare and contrast The EQ-i and the Strong Interest Inventory assessments. EQ-i stands for emotional quotient inventory. The EQ-i was developed to assess emotion and social intelligence of people. Taking the EQ-i assessment helps many people determine what their strengths when dealing with things pertaining to stress, work ethic, and emotions that will affect the way they act and their success in the working world. The Strong Interest Inventory

Sunday, December 15, 2019

Impact of Advertising on Customer Loyality Free Essays

*BEST PRACTICE: Customer *loyalty _The limited number of business contacts, the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena, however, sales cycles are longer. We will write a custom essay sample on Impact of Advertising on Customer Loyality or any similar topic only for you Order Now If customers are not to be tempted away by competitors, marketing needs to encourage them to develop a relationship with the brand. Anthony Green, sales marketing director of Concep, comments: â€Å"If businesses keep in touch, customers become familiar with products and services on offer and the company will be taken into consideration when a purchase is made. † When keeping in touch with customers, communication should achieve a number of objectives. Firstly, it should reassure the customer that they made a good choice of partner/supplier. It should also add value to the relationship, above what has been contracted, seek additional opportunities for further business, and inform business and client about new developments. Existing customers, lapsed customers and prospects should be approached differently. Marketers can assume that customers are familiar with the business and currently prefer your products/services or have done so in the recent past. Ideally no customer should ever go elsewhere, but there will be events such as changes in personnel, expiry of contracts, upheavals in the market, that change the relationship. Julie Cooper, co-director of events management company Fab, points out, â€Å"If a key contact within the client company is replaced, you have to establish confidence and trust with a new person – and the new contact may well bring with them pre-existing relationships with competing suppliers. † Keep in touch Lapsed customers, because of the past business relationship, should not be contacted in the same way as prospects. Alan Curnow, communications manager of Grass Roots, explains: â€Å"The distinction between clients and prospects is (more one of) tone than substance; we may need to refresh prospects’ memories of who we are, whereas clients – even if they haven’t bought from us for some time – know us. † Jan-Pieter Lips, head of business-to-business at Loyalty Management UK, which operates Nectar for Business, adds: â€Å"Experience shows that there is a direct correlation between winning back a lapsed customer and the time that has passed since the last transaction. Simon Ward, director of rewards scheme Seed, considers that the frequency of customer orders is like a pulse. â€Å"Businesses should monitor customertransactions and identify when they change. They can then contact thecustomer and find out why. † David Lebond, executive director of PMM, agrees: â€Å"Doing something wrong is the best opportunity for getting a customer for life; if you handle a complaint well, put things right and demonstrate that you have the customers’ interests at heart then not only will customers be retained, they’ll also talk about you in glowing terms. Newsletters Newsletters and customers magazines are one of the most obvious communications methods, which can be used to maintain customerrelationships and loyalty. Richard Bush, managing director of Base One, says, â€Å"The trend for customermagazines – which we saw in the mid 90s – has diminished as many businesses found they were expensive and their success difficult to measure, although the need for what they provided still remains. † Electronic newsletters have taken over as less expensive, more measurable and interactive replacements. To include relevant material, you need to consider things like: life cycle of products/services and how they relate to customers and information held about customers which helps target mailings. Allow readers to choose – for example: offer the flexibility to pick areas of interest, frequency of mailing, etc. but make sure that they can change their selections with each mailing. Denise Cox, newsletter specialist at Newsweaver, says, â€Å"Stay away from complicated password-protected access to subscription profiles; this is a real turn-off and readers may just start deleting your emails instead of trying to change their preferences. Newsletters need a simple lay-out, clear navigation and no fancy graphics such as Flash that could cause them to be filtered. They require a table of contents on each page to provide clear choice and encourage further reading; around five main articles per newsletter of 300-700 words and a 100-word synopsis of each article on the front page with a link. â€Å"It is also extremely important that you have a strong call-to-action in your articles,† says Cox of Newsweaver. â€Å"It’s astonishing how many companies don’t. Yet it’s your key opportunity to incite sales, feedback and make requests for more information. Readers typically decide within eight seconds whether to read on, set the information aside – which probably means they’ll never read it – or delete it. The ‘from’ and ‘subject’ of the email need to tempt recipients to open it. ‘From’ should be your brand, helping to build recognition; ‘subject’ should be interesting and relevant. Content could include: articles stimulating thought and discussion, pertinent information relating to technological innovations, legislation affecting the industry, links to relevant news, client wins and case studies, industry reports and website links. Email newsletters are extremely cost-effective, popular, and immediate, and offer measurable conversion rates. Their main disadvantage is one of commitment. Companies must be prepared to publish a regular, well thought-out newsletter for it to be of marketing use and to respond to the interest it arouses. Reward/loyalty programmes â€Å"Reward programmes and loyalty programmes are not the same. The former is tactical, the latter strategic,† says Lebond of PMM, he adds, â€Å"Reward programmes are a form of payment for repeat business; loyalty programmes represent a state of mind created in the customer. Reward programmes are most effective when there is rivalry in a sector (the programme then makes the point of difference); or there are frequent purchases to lock collectors into the scheme; or it’s easy to change suppliers so customers need to be induced to stay. Reward programmes are effective anywhere where customer retention is key. Geraldine Tosh, managing director of IPoints, says, â€Å"A client running a website which relies heavily on advertisers, for example, can tempt people to the site using a reward programme. Extra points could be offered to clients making it their homepage for example, or using it frequently, etc. Branded reward programmes are often more cost-effective and less labour-intensive as well as enabling value to accumulate quickly. The main disadvantage is that companies usually have to commit for a period of time. Steve Cooper, marketing manager at Argos Business Solutions says, â€Å"In some cases a tailored scheme is more appropriate for a company where aligning with a different brand may conflict with or dilute the impact of their own brand and communications. † White label reward programmes aim to build value into a company’s brand and offer companies more control of how uch value they’re giving away. Tosh of IPoints says, â€Å"Reward catalogues can be tailored to include a business’s o wn product or service at a reduced price. Companies could even tailor the earning and redemption around their customers’ business needs. † Customers who know that your company is helping to build their business have a powerful incentive to buy from you. Rewards are short-term encouragements; loyalty is long-term commitment. As Lebond of P says, â€Å"If you get the right people with the constant attitude of ‘how can I make my customers even happier’ then you don’t need a reward programme. Corporate hospitality Customer events are undervalued largely because the value of them is difficult to assess. Face-to-face communications and shared experiences are very personal and the positive associations remain for a long time. Sarah Webster, director of communications at Eventia, explains, â€Å"Corporate hospitality enables suppliers to deepen their relationship with clients and to understand the motivations and constraints that influence buying decisions . † Corporate hospitality also adds value, as Rob Allen, chief executive at TRO, explains. Take the example of an accountancy firm which organises a breakfast briefing for its clients on the morning following the budget. By explaining the full implications of the Chancellor’s new financial provisions, the firm is enabling its client companies to make significant savings or profits. The client relationship is enhanced. † Bush of Base One has no doubt, â€Å"Thirty minutes in a room with your top 10 customers is worth thousands of DM pieces. † Dedicated client website Webpages are particularly powerful marketing tools when used in conjunction with other marketing communication. Businesses can track the customer’s journey through the site. Marketers can then use the information to tailor communications which recognise each client’s interests. The main problem with websites is that the information they contain needs to be frequently refreshed to ensure that customers revisit. Many of the suggestions for newsletters apply equally to websites. Anthony Green, sales marketing director of Concep, comments: â€Å"Additional information tied into a newsletter article can be put on the webpage. Those who click on the webpage have decided consciously that they want to access further information. Companies can then analyse the click-throughs and understand the specific areas of interest on both a macro and per-recipient level. † Tosh of IPoints is succinct, â€Å"Use microsites and reward schemes to collect information and then use the information in communications. † Communication is the key Relevant, valuable and timely communications are seminal to maintainingcustomer loyalty. Lebond of P says, â€Å"Every piece of communication could potentially be the lowest common denominator in a business’s contact with its clients, so each one must be as good as possible. More business is lost by poor communications then by anything else. † Newsletters draw customers to websites where their interests can be analysed and responded to, reward programmes encourage frequent transactions, and hospitality enables personal contact. Curnow of Grass Roots explains, â€Å"Loyalty is not so much a pattern of behaviour as a state-of-mind. The single most conclusive evidence of loyalty is advocacy, not usage. The acid test is not how much the customer spends but how hard it would be to prise him away. And of course you cannot put a value on that How to cite Impact of Advertising on Customer Loyality, Papers

Saturday, December 7, 2019

Wise Blood Essay free essay sample

In the movie Wise Blood the topic of religion is discussed throughout the entire movie. There were many different men trying to tell the by standards to follow them and that their way was right. Even the main character, Hazel Motes, was attempting to lead the people to a church with no God. Flannery O’Conner painted a different kind of picture of the materialistic people in the unknown city of this movie. He does this through the topic of religion. In â€Å"Wise Blood†, the Religion is treated as if it were just another materialistic thing. People want the newest trends and that can include religion also. The old â€Å"traditional† ways of religious beliefs are tested in this movie. Religion, in â€Å"Wise Blood†, is treated as if it were something people could use to get money. The main character, Hazel Motes, attempted to change that materialistic belief, but in the end he did not do it justice. We will write a custom essay sample on Wise Blood Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hazel Motes is a military officer coming home trying to start a new life. When he is in the city he runs into a so called â€Å"blind† preacher on the streets. The blind man was preaching that there is a God and that people need to give to the church through him. Hazel was very upset about this and started attempting to preach that there is no God and they need to follow him when he starts a new church without a God. When Hazel goes to the place where he is staying, he finds out the â€Å"blind† preacher is staying there too. This really makes the situation worse for Hazel. One night Hazel went into the â€Å"blind† man’s room and lit a match to see if he was really blind. He had been lying about it. He was just a crook after people’s money. He was using God to make people feel sorry for him and that would in turn make them give him money. While Hazel is preaching on a street corner, another man comes up to him. (Oly J Holy)**** This particular guy thought Hazel was just making lies up to obtain money, when in reality Hazel was preaching from what he believed. This guy gets the idea to go along with Hazel and tries to get some money out of it. When the people start listening more to this guy in the big hat and not Hazel, he gets in his car and drives off. This is yet another guy trying to make a buck off these by standards in the street. While Hazel might not have been completely right about what he was preaching, he was the only one actually doing it for the right cause. He was really saying what he believed instead of just trying to make some money. Hazel is somewhat like the character in the poem Howl. This story is about driving someone mad and that’s what Hazel ended being, mad. He drove himself crazy, so crazy that he blinded himself and wrapped wire around his body. The young guy that wanted to follow Hazel around is somewhat like the unknown character in The Invisible Man. In the story the unknown character was treated so badly by all the white men, but he kept pushing through so he could make his speech and he thought someone might really like him. The young guy in the Wise Blood was the same way. He just wanted to be accepted and to have a friend. He kept trying many different times with Hazel and with other people in the street. He ended up not having a friend in the world. In the end, Hazel did not get to finish want he started. He let the other men and the hardship of their lies get to him. He stood up for what he believed in and that still was not enough. When Hazel tried to leave the city, he was still forced to stay in the madness he had somehow created. He was forced to sit and rot in the house until he tried to leave. He was brought back and when he knew that he could not do anything more, he died.